{"id":5586,"date":"2025-11-06T08:35:41","date_gmt":"2025-11-06T08:35:41","guid":{"rendered":"https:\/\/yellow-narwhal-404528.hostingersite.com\/?page_id=5586"},"modified":"2026-04-10T16:31:34","modified_gmt":"2026-04-10T11:01:34","slug":"s-christina-sheela","status":"publish","type":"page","link":"https:\/\/www.gsb.ac.in\/home\/s-christina-sheela\/","title":{"rendered":"S. Christina Sheela"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"5586\" class=\"elementor elementor-5586\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-10d0456 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"10d0456\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f7ed65\" data-id=\"4f7ed65\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c9a2512 elementor-widget__width-auto animated-fast elementor-widget elementor-widget-heading\" data-id=\"c9a2512\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:500}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">S. Christina Sheela<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5f11de3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5f11de3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1c487f0\" data-id=\"1c487f0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-948aeba elementor-widget elementor-widget-image\" data-id=\"948aeba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/www.gsb.ac.in\/home\/wp-content\/uploads\/2025\/11\/Christina-Sheela.jpg\" class=\"attachment-large size-large wp-image-5591\" alt=\"\" srcset=\"https:\/\/www.gsb.ac.in\/home\/wp-content\/uploads\/2025\/11\/Christina-Sheela.jpg 1000w, https:\/\/www.gsb.ac.in\/home\/wp-content\/uploads\/2025\/11\/Christina-Sheela-300x300.jpg 300w, https:\/\/www.gsb.ac.in\/home\/wp-content\/uploads\/2025\/11\/Christina-Sheela-150x150.jpg 150w, https:\/\/www.gsb.ac.in\/home\/wp-content\/uploads\/2025\/11\/Christina-Sheela-768x768.jpg 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f011ccf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f011ccf\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5a5a907\" data-id=\"5a5a907\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34906d3 elementor-widget elementor-widget-icon-box\" data-id=\"34906d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tA dedicated academic and finance professional with 23 years of extensive experience spanning industry practice and academic 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d=\"M49.2,96.8c0,0.9-0.7,1.7-1.6,1.7c-0.9,0-1.7-0.7-1.7-1.6c0-0.9,0.7-1.7,1.6-1.7C48.4,95.2,49.1,95.9,49.2,96.8z\"><\/path><\/g><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tExpertise\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tAccounting, Financial Management, Banking &amp; Financial Services and FinTech Applications, Financial Statement analysis &amp; Reporting\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe78965 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"fe78965\" data-element_type=\"widget\" data-e-type=\"widget\" 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M65.9,53.3  c-5.6,0-10.1,4.5-10.1,10c0,5.6,4.4,10.1,10,10.2c5.7,0,10.2-4.4,10.2-10C76,57.8,71.6,53.3,65.9,53.3z\"><\/path>\t<path d=\"M66,55.6c3.7,0.1,6.8,2.5,7.6,5.7c0.3,1,0,1.8-0.8,2c-0.9,0.3-1.6-0.1-2-1.2c-0.7-2.2-2.2-3.5-4.4-3.6  c-0.5,0-1,0.1-1.4,0.1c-0.9,0-1.5-0.4-1.6-1.2c-0.1-0.8,0.4-1.5,1.2-1.6C65.1,55.7,65.7,55.6,66,55.6z\"><\/path><\/g><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tResearch\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tDigital Finance, Financial Literacy, Extended Reality (XR) Applications in Business, AI in Accounting &amp; Finance and Sustainability.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b775808\" data-id=\"b775808\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d278f0d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d278f0d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4e66645\" data-id=\"4e66645\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8689a63 elementor-widget elementor-widget-heading\" data-id=\"8689a63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Dr. S. Christina Sheela, B.Com.,MBA., M.Phil., Ph.D<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0885458 elementor-widget elementor-widget-heading\" data-id=\"0885458\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Associate Professor of Finance<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33ddff7 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"33ddff7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"mailto:mbasheela@gmail.com\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-envelope-open-text\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M176 216h160c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16H176c-8.84 0-16 7.16-16 16v16c0 8.84 7.16 16 16 16zm-16 80c0 8.84 7.16 16 16 16h160c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16H176c-8.84 0-16 7.16-16 16v16zm96 121.13c-16.42 0-32.84-5.06-46.86-15.19L0 250.86V464c0 26.51 21.49 48 48 48h416c26.51 0 48-21.49 48-48V250.86L302.86 401.94c-14.02 10.12-30.44 15.19-46.86 15.19zm237.61-254.18c-8.85-6.94-17.24-13.47-29.61-22.81V96c0-26.51-21.49-48-48-48h-77.55c-3.04-2.2-5.87-4.26-9.04-6.56C312.6 29.17 279.2-.35 256 0c-23.2-.35-56.59 29.17-73.41 41.44-3.17 2.3-6 4.36-9.04 6.56H96c-26.51 0-48 21.49-48 48v44.14c-12.37 9.33-20.76 15.87-29.61 22.81A47.995 47.995 0 0 0 0 200.72v10.65l96 69.35V96h320v184.72l96-69.35v-10.65c0-14.74-6.78-28.67-18.39-37.77z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">christina.sheela@gsb.co.in<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"tel:+91%2090034%2071007\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-phone-square-alt\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M400 32H48A48 48 0 0 0 0 80v352a48 48 0 0 0 48 48h352a48 48 0 0 0 48-48V80a48 48 0 0 0-48-48zm-16.39 307.37l-15 65A15 15 0 0 1 354 416C194 416 64 286.29 64 126a15.7 15.7 0 0 1 11.63-14.61l65-15A18.23 18.23 0 0 1 144 96a16.27 16.27 0 0 1 13.79 9.09l30 70A17.9 17.9 0 0 1 189 181a17 17 0 0 1-5.5 11.61l-37.89 31a231.91 231.91 0 0 0 110.78 110.78l31-37.89A17 17 0 0 1 299 291a17.85 17.85 0 0 1 5.91 1.21l70 30A16.25 16.25 0 0 1 384 336a17.41 17.41 0 0 1-.39 3.37z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">+91 90034 71007<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-24c4763 elementor-widget__width-initial elementor-tabs-view-horizontal elementor-widget elementor-widget-tabs\" data-id=\"24c4763\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tabs.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-tabs\">\n\t\t\t<div class=\"elementor-tabs-wrapper\" role=\"tablist\" >\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-3851\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-3851\" aria-expanded=\"false\">About<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-3852\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-3852\" aria-expanded=\"false\">Publications<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-3853\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-3853\" aria-expanded=\"false\">Book Chapters<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-3854\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-3854\" aria-expanded=\"false\">Participation in Conferences<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-3855\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"5\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-3855\" aria-expanded=\"false\">Other Details<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-tabs-content-wrapper\" role=\"tablist\" aria-orientation=\"vertical\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-3851\" aria-expanded=\"false\">About<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-3851\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-3851\" tabindex=\"0\" hidden=\"false\"><p>She began her career as a Finance Manager in the manufacturing sector, where she gained comprehensive exposure to financial planning, treasury operations, cost analysis, and performance evaluation. Transitioning to academia, she has served in progressive teaching and academic leadership roles at prominent institutions. Her teaching expertise spans Financial accounting, Management Accounting, Cost Accounting, Financial Management, Banking and Financial Services, FinTech Applications, and Financial Statement analysis &amp; Reporting, where her pedagogy emphasizes conceptual clarity, strategic application, and analytical reasoning.<\/p><p>Her research interests are centered around Financial Performance Analysis, Digital Financial Literacy, Behavioral Finance, Technology-enabled Financial Services, and Extended Reality (XR) Applications in Business Education. She has published extensively in Scopus-indexed and peer-reviewed international journals, and has contributed multiple book chapters with leading international publishers including IGI Global, Springer, and Bentham Science. She is also the author of the textbook \u201cLogistics and Supply Chain Management\u201d (Shanlax Publications, 2024) and holds a patent in the domain of educational innovation.<\/p><p>Dr. Sheela actively contributes to the academic community as Reviewer, Board of Studies Member, Conference Convener, Admission coordinator and IQAC Coordinator, playing a key role in institutional quality enhancement and accreditation initiatives. Known for her values-based leadership, student-centric mentoring, and commitment to academic excellence, she consistently fosters a learning environment that encourages critical thinking, professional competence, and ethical decision-making.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-3852\" aria-expanded=\"false\">Publications<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-3852\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-3852\" tabindex=\"0\" hidden=\"hidden\"><ol><li><strong> Christina Sheela, S<\/strong>., Gajendran, A., Balasundaram, E.\u00a0<em>et al.<\/em>Board diversity and firm performance: the moderating role of BRSR compliance in Indian family-owned businesses.\u00a0<em>International Journal of Disclosure and Governance<\/em>, \u00a0Pp 1-17, May 2026. Springer nature, <a href=\"https:\/\/doi.org\/10.1057\/s41310-026-00365-z\">https:\/\/doi.org\/10.1057\/s41310-026-00365-z<\/a> (Scopus- 1st quartile, SJR 2024 \u2013 Q2 &amp; 0.590, H-Index-28).<\/li><li><p><strong>Christina Sheela S<\/strong>, Karthikeyan K (2014), \u201cFinancial Performance of Pharmaceutical Industry in India\u201d, European Journal of Economics, Finance and Administrative Sciences, Vol. No.53, PP 114-123, June 2014.\u00a0 ISSN: 1450-2275 (Anna University Annex &amp; Scopus Indexed) Impact Factor Journal 0.78<\/p><\/li><li><p><strong>Christina Sheela S<\/strong>, Karthikeyan K (2012), \u201cFinancial Performance of Pharmaceutical Industry in India using Du Pont Analysis\u201d, European Journal of Business and Management Vol 4, No 14, PP 84-91, Aug 2012.\u00a0 ISSN: 1450-2275 (Scopus Indexed) Impact Factor Journal 7.17 \u00a0https:\/\/doi.org\/10.7176\/EJBM.<\/p><\/li><li>Suriyamurthi, S., <strong>Christina Sheela, S<\/strong>., &amp; Uma Rani, T. S. (2009). Globalization-Challenges Faced by Women Entrepreneurs.\u00a0Prabandhan: Indian Journal of Management,\u00a0Vol 2 (issue 3), 34\u201339. https:\/\/doi.org\/10.17010\/pijom\/2009\/v2i3\/60929. ISSN 0975-2854.<\/li><li>\u201cFinancial Transformation, Sustainable Innovation, and Strategic Analytics in Emerging Markets\u201d in GSB Insight: Journal of Business and Research, Volume &#8211; 3 Issue &#8211; 1 (2026): ISSN: 3049-0782, DOI: <a href=\"https:\/\/doi.org\/10.63141\/gijbrV1N1-2024ID14\">https:\/\/doi.org\/10.63141\/gijbrV1N1-2024ID14<\/a>.<\/li><li>\u201cThe Influence of Digital Financial Literacy on Working Professionals&#8217; Financial Behaviour in Tamil Nadu- A Descriptive Study\u201d GSB Insight: Journal of Business and Research, Nov 09, 2024, Volume &#8211; 1 Issue &#8211; 1 (2024), ISSN: 3049-0782, DOI: <a href=\"https:\/\/doi.org\/10.63141\/gijbrV1N1-2024ID14\">https:\/\/doi.org\/10.63141\/gijbrV1N1-2024ID14<\/a>.<\/li><\/ol><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-3853\" aria-expanded=\"false\">Book Chapters<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-3853\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-3853\" tabindex=\"0\" hidden=\"hidden\"><p>1. <strong>Source Title:<\/strong> \u201cReinventing Technological Innovations with Artificial Intelligence\u201d \u2013 Bentham Science Publishers.\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <br \/><strong>Author(s):<\/strong> \u00a0S. Christina Sheela* S.P.S. Arul Doss and V. Selvalakshmi<br \/>Chapter 15: <strong>\u201cPerspectives on Augmented and Virtual Reality (AVR) in Education: Current Technologies and the Potential for Education\u201d,<\/strong> Pp: 48-69 (22), DOI:\u00a010.2174\/9789815165791123010007 ISBN:\u00a09789815165791<\/p><p>2. <strong>Source Title<\/strong>: Data-Driven Decision Making for Long-Term Business Success \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <br \/><strong>Author (s):<\/strong> Asuri Simhakutty Kannan, P. Aranganathan, B. Elamurugan, S. Christina Sheela, V. Anandavel, K. Ravichandran\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <br \/>Chapter 27: <strong>&#8220;Impact Intangible Capital, Organisational Culture, Innovative Capabilities on Organisational Performing Indian IT Industry,&#8221;<\/strong> Ch027; Pp: 15; Release:\u00a0Dec, 2023;\u00a0 DOI:\u00a010.4018\/979-8-3693-2193-5; ISBN13:\u00a09798369321935; Indexed:\u00a0SCOPUS; Publisher: IGI Global.<\/p><p>3. <strong>Source Title:<\/strong> Powering Industry 5.0 and Sustainable Development Through Innovation\u00a0 \u00a0 \u00a0 \u00a0<br \/><strong>Author(s):<\/strong> S. Christina Sheela, Satyajee Srivastava, S. Vinod Kumar, K. Aravinda, Navdeep Singh, Akhmadbek Yusupov\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<br \/>Chapter 19: <strong>Strategic Implementation of Big Data Analytics for Industry 5.0&#8217;s Sustainable Expansion,<\/strong> Chapter 19; Pages: 276-291, Release:\u00a0May, 2024;DOI: \u00a010.4018\/979-8-3693-3550-5; ISBN:\u00a09798369335505; Indexed:\u00a0SCOPUS; Publisher: IGI Global.<\/p><p>4. <strong>Source<\/strong> <strong>Title:<\/strong> Concepts and Applications of Brain-Computer Interfaces\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<br \/><strong>Author (s)<\/strong> S. Christina Sheela, Pawan Madanan, Rakhi Sharma, Jain Jacob M., Zainab Failhal Lami, Ali Ihsan Alanssari.\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<br \/>Chapter 12: <strong>Innovative Financial Services Enabled by Brain-Computer Interface Technology,<\/strong> Chapter 12, Pages 211-226; Release:\u00a0May, 2025;DOI: \u00a010.4018\/979-8-3693-7427-6; ISBN:\u00a09798369374276;\u00a0 Indexed:\u00a0SCOPUS; Publisher: IGI Global.<\/p><p>5.<strong>Source Title:<\/strong> Effects of Digitalization and Circular Economy on Sustainable Policy and Climate Change Prevention\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <br \/><strong>Authors (s):<\/strong> P. Aranganathan; R. V. Suresh; S. Manikandan; S. Christina Sheela; R. Sivarethinamohan;Seda Yildirim\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<br \/>Chapter 06: <strong>Digitalization and Circular Economy: Pioneering Sustainable Policies for Climate Change Mitigation and 2030 Sustainable Development Goals,<\/strong> Pages: 151-180; Release: July, 2025;\u00a0DOI:\u00a0\u00a010.4018\/979-8-3693-9909-5; ISBN:\u00a09798369399095;\u00a0 Indexed:\u00a0SCOPUS; Publisher: IGI Global.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-3854\" aria-expanded=\"false\">Participation in Conferences<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-3854\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-3854\" tabindex=\"0\" hidden=\"hidden\"><ol><li>Husnah Bhayani, Sanjana Patil, Nagaraj Navalgund, P.Aranganathan, Sanjay V. Hanji, <strong>Sheela S. Christina <\/strong>(2025), Intelligent Sustainable Systems Selected Papers of WorldS4 2025, Volume 1, Gen Z and the Green Shift: A TPB and ISM-MICMAC-Based Structural Analysis of Electric Vehicle Adoption in India, Springer LNNS (Series ID: 15179) ISSN: 2367-3370 <a href=\"https:\/\/doi.org\/10.1007\/978-3-032-11515-7\">https:\/\/doi.org\/10.1007\/978-3-032-11515-7<\/a><\/li><li><strong>Sheela, S.Christina<\/strong>, Sivarethinamohan, R., Aranganathan, P., Chithra, M., Sujatha, S. (2026). Extended Reality (ER) Applications in Banking and Finance: A Bibliometric Analysis. In: De Paolis, L.T., Arpaia, P., Sacco, M. (eds) Extended Reality. XR Salento 2025. Lecture Notes in Computer Science, vol 15739. Springer, Cham. <a href=\"https:\/\/doi.org\/10.1007\/978-3-031-97766-4_11\">https:\/\/doi.org\/10.1007\/978-3-031-97766-4_11<\/a><\/li><li>Aranganathan, P., Sivarethinamohan, R., Chithra, M., <strong>Sheela, S. Christina<\/strong>, Sujatha, S. (2026). \u201cA Bibliometric Study on Extended Reality (ER) in Human Resource Management (HRM)\u201d. In: De Paolis, L.T., Arpaia, P., Sacco, M. (eds) Extended Reality. XR Salento 2025. Lecture Notes in Computer Science, vol 15739. Springer, Cham. <a href=\"https:\/\/doi.org\/10.1007\/978-3-031-97766-4_10\">https:\/\/doi.org\/10.1007\/978-3-031-97766-4_10<\/a><\/li><li>Sivarethinamohan, R., Aranganathan, P., Chithra, M., <strong>Sheela, S.Christina<\/strong>, Sujatha, S. (2026). The Power of AI-Driven Technological Development on the Working Environment and Decision-Making Process in the Digital Landscape In: De Paolis, L.T., Arpaia, P., Sacco, M. (eds) Extended Reality. XR Salento 2025. Lecture Notes in Computer Science, vol 15739. Springer, <a href=\"https:\/\/doi.org\/10.1007\/978-3-031-97781-7_4\">https:\/\/doi.org\/10.1007\/978-3-031-97781-7_4<\/a><\/li><li>Aranganathan, B. Issac Johny Rajadurai, Nagaraj Navalgund, Sanjay V. Hanji,\u00a0Shrusti Patil\u00a0&amp; <strong>S. Christina Sheela<\/strong> (2024) \u201cA Bibliometric Analysis on Green Recruitment and Selection (GRS)\u201d in 3rd World Conference on Information Systems for Business Management (ISBM 2024), Bangkok Thailand on 12 &#8211; 13, September 2024. SCOPUS Indexed. Published in Lecture Notes in Networks and Systems (LNNS), vol 1253, Pages 67-77. Springer, Singapore. <a href=\"https:\/\/doi.org\/10.1007\/978-981-96-1741-8_7\">https:\/\/doi.org\/10.1007\/978-981-96-1741-8_7<\/a><\/li><li>Geetha Manoharan;\u00a0A Dharmaraj;\u00a0<strong> Christina Sheela<\/strong>;\u00a0Kanchan Naidu;\u00a0Madhu Chavva;\u00a0Jitendra Kumar Chaudhary (2024) \u201cMachine Learning-Based Real-Time Fraud Detection in Financial Transactions\u201d Proceedings &#8211; 3rd International Conference on Advances in Computing, Communication and Applied Informatics, (ACCAI), May 2024,\u00a0ISSN: 979- 8- 3503- 8944- 9\/ 24; DOI: 10.1109\/ ACCAI61061.2024.10602350<\/li><\/ol><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"5\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-3855\" aria-expanded=\"false\">Other Details<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-3855\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-3855\" tabindex=\"0\" hidden=\"hidden\"><ol><li><strong>Acting as Editor<\/strong> in the journal &#8220;Journal of Economics and Trade&#8221; ISSN: 2456-8821.<\/li><li><strong>Acting as Reviewer<\/strong> in the Sage Open and many other journals.<\/li><li><strong>Book Publication<\/strong> &#8220;Logistics And Supply Management&#8221; January 2024, <strong>ISBN: 978-93-6163-144-3<\/strong><\/li><li><strong>Received Patent<\/strong> Impact of Innovative Center in Education towards the Development of Country, The Patent Office Journal No. 35\/2023 Dated 01\/09\/2023.<\/li><\/ol><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-92cdbfc elementor-section-content-middle elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"92cdbfc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-17f604b\" data-id=\"17f604b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fdf0d6f elementor-widget elementor-widget-image\" data-id=\"fdf0d6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"570\" height=\"350\" src=\"https:\/\/www.gsb.ac.in\/home\/wp-content\/uploads\/2025\/10\/Image1.png\" class=\"attachment-large size-large wp-image-5293\" alt=\"\" srcset=\"https:\/\/www.gsb.ac.in\/home\/wp-content\/uploads\/2025\/10\/Image1.png 570w, https:\/\/www.gsb.ac.in\/home\/wp-content\/uploads\/2025\/10\/Image1-300x184.png 300w\" sizes=\"(max-width: 570px) 100vw, 570px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-747bd33\" data-id=\"747bd33\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ca1c7d3 elementor-widget elementor-widget-heading\" data-id=\"ca1c7d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">B. Issac Johny., Ph.D<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d967706 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"d967706\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-book-open\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M542.22 32.05c-54.8 3.11-163.72 14.43-230.96 55.59-4.64 2.84-7.27 7.89-7.27 13.17v363.87c0 11.55 12.63 18.85 23.28 13.49 69.18-34.82 169.23-44.32 218.7-46.92 16.89-.89 30.02-14.43 30.02-30.66V62.75c.01-17.71-15.35-31.74-33.77-30.7zM264.73 87.64C197.5 46.48 88.58 35.17 33.78 32.05 15.36 31.01 0 45.04 0 62.75V400.6c0 16.24 13.13 29.78 30.02 30.66 49.49 2.6 149.59 12.11 218.77 46.95 10.62 5.35 23.21-1.94 23.21-13.46V100.63c0-5.29-2.62-10.14-7.27-12.99z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Associate Professor of Marketing<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"mailto:issacjohny@gsb.co.in\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-envelope-open-text\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M176 216h160c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16H176c-8.84 0-16 7.16-16 16v16c0 8.84 7.16 16 16 16zm-16 80c0 8.84 7.16 16 16 16h160c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16H176c-8.84 0-16 7.16-16 16v16zm96 121.13c-16.42 0-32.84-5.06-46.86-15.19L0 250.86V464c0 26.51 21.49 48 48 48h416c26.51 0 48-21.49 48-48V250.86L302.86 401.94c-14.02 10.12-30.44 15.19-46.86 15.19zm237.61-254.18c-8.85-6.94-17.24-13.47-29.61-22.81V96c0-26.51-21.49-48-48-48h-77.55c-3.04-2.2-5.87-4.26-9.04-6.56C312.6 29.17 279.2-.35 256 0c-23.2-.35-56.59 29.17-73.41 41.44-3.17 2.3-6 4.36-9.04 6.56H96c-26.51 0-48 21.49-48 48v44.14c-12.37 9.33-20.76 15.87-29.61 22.81A47.995 47.995 0 0 0 0 200.72v10.65l96 69.35V96h320v184.72l96-69.35v-10.65c0-14.74-6.78-28.67-18.39-37.77z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">issacjohny@gsb.co.in<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"tel:7598660000\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-phone-square-alt\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M400 32H48A48 48 0 0 0 0 80v352a48 48 0 0 0 48 48h352a48 48 0 0 0 48-48V80a48 48 0 0 0-48-48zm-16.39 307.37l-15 65A15 15 0 0 1 354 416C194 416 64 286.29 64 126a15.7 15.7 0 0 1 11.63-14.61l65-15A18.23 18.23 0 0 1 144 96a16.27 16.27 0 0 1 13.79 9.09l30 70A17.9 17.9 0 0 1 189 181a17 17 0 0 1-5.5 11.61l-37.89 31a231.91 231.91 0 0 0 110.78 110.78l31-37.89A17 17 0 0 1 299 291a17.85 17.85 0 0 1 5.91 1.21l70 30A16.25 16.25 0 0 1 384 336a17.41 17.41 0 0 1-.39 3.37z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">7598660000<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f0515e2 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f0515e2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b8fe42e\" data-id=\"b8fe42e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0249f2e elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0249f2e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ced01cd\" data-id=\"ced01cd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-956250b elementor-widget elementor-widget-icon-box\" data-id=\"956250b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tA techno-commercial executive turned Professor of Marketing, dedicated to mentoring and leading the academic and professional fraternity toward career advancement for the past two decades.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-pa-eq-height=\"{&quot;targetType&quot;:&quot;widget&quot;,&quot;target&quot;:[&quot;.elementor-widget-icon-box .elementor-widget-container&quot;],&quot;trigger&quot;:&quot;load&quot;,&quot;enableOn&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-5d0fbe3 elementor-section-content-middle premium-equal-height-yes elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5d0fbe3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;premium_eq_height_switcher&quot;:&quot;yes&quot;,&quot;premium_eq_height_target&quot;:[&quot;.elementor-widget-icon-box .elementor-widget-container&quot;]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-5ca0de7\" data-id=\"5ca0de7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20366a6 elementor-view-stacked elementor-shape-circle elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"20366a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-sink\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Layer_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 100 100\" 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class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tCourse\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tServices Marketing, Business Research Methods, Consumer Behavior, Enterprise Resource Planning\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-164389c\" data-id=\"164389c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f3d99e elementor-view-stacked elementor-shape-circle elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"9f3d99e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-sink\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Layer_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 100 100\" style=\"enable-background:new 0 0 100 100;\" xml:space=\"preserve\"><g>\t<path d=\"M79.7,76.8c0.6,0.7,1.1,1.4,1.7,2.1c0.5-0.4,0.9-0.7,1.3-1c1.1-0.7,2.4-0.6,3.2,0.4c2.9,3.6,5.8,7.3,8.6,11  c0.8,1.1,0.7,2.4-0.4,3.2c-1.6,1.3-3.2,2.6-4.9,3.8C88.1,97.2,86.9,97,86,96c-2.9-3.6-5.7-7.3-8.5-10.9c-0.9-1.1-0.7-2.4,0.5-3.4  c0.3-0.3,0.7-0.6,1.2-0.9c-0.5-0.7-1-1.3-1.6-2c-2.3,1.7-4.9,2.9-7.7,3.5c-0.6,0.1-0.5,0.6-0.5,1c-0.1,2.4-1.4,4.1-3.5,4.6  c-0.4,0.1-0.8,0.1-1.3,0.1c-15.8,0-31.6,0-47.4,0c-2.9,0-4.8-1.8-4.8-4.7c0-0.8,0-1.6,0-2.5c-0.9,0-1.8,0-2.7,0  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c-5.6,0-10.1,4.5-10.1,10c0,5.6,4.4,10.1,10,10.2c5.7,0,10.2-4.4,10.2-10C76,57.8,71.6,53.3,65.9,53.3z\"><\/path>\t<path d=\"M66,55.6c3.7,0.1,6.8,2.5,7.6,5.7c0.3,1,0,1.8-0.8,2c-0.9,0.3-1.6-0.1-2-1.2c-0.7-2.2-2.2-3.5-4.4-3.6  c-0.5,0-1,0.1-1.4,0.1c-0.9,0-1.5-0.4-1.6-1.2c-0.1-0.8,0.4-1.5,1.2-1.6C65.1,55.7,65.7,55.6,66,55.6z\"><\/path><\/g><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tResearch\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tCyber Psychology, Consumer Psychology, Organizational Psychology\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5569715 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5569715\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a7556e\" data-id=\"2a7556e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8703f4f elementor-widget elementor-widget-html\" data-id=\"8703f4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\r\n\/* UNIQUE, SAFE CLASSES *\/\r\n.prof-dj-wrapper {\r\n}\r\n\r\n.prof-dj-container {\r\n  max-width: 1100px;\r\n  margin: auto;\r\n  background: #ffffff;\r\n  border-radius: 18px;\r\n  padding: 50px;\r\n  box-shadow: 0 12px 30px rgba(0,0,0,0.08);\r\n  border: 1px solid #eaeef5;\r\n  position: relative;\r\n  overflow: hidden;\r\n}\r\n\r\n\/* Header *\/\r\n.prof-dj-header {\r\n  text-align: center;\r\n  margin-bottom: 40px;\r\n}\r\n\r\n.prof-dj-avatar {\r\n  width: 90px;\r\n  height: 90px;\r\n  margin: auto;\r\n  background: #005aac;\r\n  border-radius: 50%;\r\n  display:flex;\r\n  justify-content:center;\r\n  align-items:center;\r\n  font-size:44px;\r\n  color:#fff;\r\n  box-shadow:0 0 20px rgba(0,90,172,0.4);\r\n  animation: glowpulse 2.2s infinite ease-in-out;\r\n}\r\n\r\n.prof-dj-header h2 {\r\n  margin-top: 15px;\r\n  font-size: 2.6rem;\r\n  font-weight: 700;\r\n  color: #0d2a4c;\r\n}\r\n\r\n.prof-dj-subtitle {\r\n  font-size: 1.15rem;\r\n  color: #44607f;\r\n}\r\n\r\n\/* Highlight bar *\/\r\n.prof-dj-highlightbar {\r\n  width: 6px;\r\n  height: 100%;\r\n  background: #aa0c0d !important;\r\n  border-radius: 5px;\r\n  position: absolute;\r\n  left: -12px;\r\n  top: 0;\r\n  animation: slideGlow 3s infinite;\r\n}\r\n\r\n.prof-dj-content {\r\n  position: relative;\r\n  padding-left: 25px;\r\n}\r\n\r\n.prof-dj-content p {\r\n  color: #39557e;\r\n  margin-bottom: 16px;\r\n  text-align: justify;\r\n}\r\n\r\n\/* Section Title *\/\r\n.prof-dj-section-title {\r\n  font-size: 1.9rem;\r\n  font-weight: 600;\r\n  color: #083b6a;\r\n  display: flex;\r\n  align-items: center;\r\n  margin: 45px 0 22px 0;\r\n}\r\n\r\n.prof-dj-section-title span {\r\n  margin-right: 10px;\r\n  font-size: 1.9rem;\r\n  animation: float 2.3s infinite ease-in-out;\r\n}\r\n\r\n\/* Publication Cards *\/\r\n.prof-dj-cards {\r\n  display: grid;\r\n  gap: 20px;\r\n}\r\n\r\n.prof-dj-card {\r\n  background: #f7fbff;\r\n  border-left: 6px solid #0a5ab7;\r\n  border-radius: 12px;\r\n  padding: 18px 20px 18px 55px;\r\n  position: relative;\r\n  font-size: 0.98rem;\r\nfont-family: 'Hind';\r\n  line-height: 1.55;\r\n  color: #39557e;\r\n  box-shadow: 0 5px 14px rgba(0,0,0,0.05);\r\n  transition: transform .2s, box-shadow .3s;\r\n}\r\n\r\n.prof-dj-card:hover {\r\n  transform: translateY(-5px);\r\n  box-shadow: 0 12px 22px rgba(0,0,0,0.08);\r\n}\r\n\r\n.prof-dj-card-icon {\r\n  position: absolute;\r\n  left: 15px;\r\n  font-size: 1.5rem;\r\n  animation: tilt 2s infinite ease-in-out;\r\n}\r\n\r\n\/* Animations *\/\r\n@keyframes float {\r\n  0%{ transform: translateY(0); }\r\n  50%{ transform: translateY(-6px); }\r\n  100%{ transform: translateY(0); }\r\n}\r\n\r\n@keyframes glowpulse {\r\n  0% { box-shadow: 0 0 6px rgba(0,90,172,0.4); }\r\n  50% { box-shadow: 0 0 20px rgba(0,90,172,0.7); }\r\n  100% { box-shadow: 0 0 6px rgba(0,90,172,0.4); }\r\n}\r\n\r\n@keyframes tilt {\r\n  0%{ transform: rotate(0deg); }\r\n  50%{ transform: rotate(4deg); }\r\n  100%{ transform: rotate(0deg); }\r\n}\r\n\r\n@keyframes slideGlow {\r\n  0%{ background:#0072e5; }\r\n  50%{ background:#00bfff; }\r\n  100%{ background:#0072e5; }\r\n}\r\n\r\n\/* Responsive *\/\r\n@media(max-width:768px){\r\n  .prof-dj-container {\r\n    padding: 30px;\r\n  }\r\n  .prof-dj-card { padding-left: 50px; }\r\n  \r\n  .prof-dj-header h2\r\n  {\r\n  font-size: 2rem;\r\n  }\r\n  \r\n  .prof-dj-subtitle {\r\n    font-size: 1.15rem;\r\n    color: #44607f;\r\n    line-height: 27px;\r\n    margin-top: 15px;\r\n}\r\n}\r\n\r\n<\/style>\r\n\r\n<section class=\"prof-dj-wrapper\">\r\n  <div class=\"prof-dj-container\">\r\n\r\n    <!-- HEADER -->\r\n    <div class=\"prof-dj-header\">\r\n      <div class=\"prof-dj-avatar\">\r\n        <span>\ud83c\udf93<\/span>\r\n      <\/div>\r\n      <h2>Dr. Issac Johny<\/h2>\r\n      <p class=\"prof-dj-subtitle\">Associate Professor in Marketing \u2013 Gnanam School of Business, Thanjavur<\/p>\r\n    <\/div>\r\n\r\n    <!-- BIO -->\r\n    <div class=\"prof-dj-content\">\r\n      <div class=\"prof-dj-highlightbar\"><\/div>\r\n      <p>Dr. Issac Johny is an accomplished academic and Associate Professor in Marketing at Gnanam School of Business, Thanjavur. With a Ph.D. in Marketing, his expertise lies in the areas of Consumer Behavior and Marketing Research. His academic journey reflects a strong commitment to teaching excellence, empirical research, and mentoring the next generation of management professionals. He has published many papers in International Journals of repute. He is the reviewer of Journal of Destination Marketing Management and Technolgy Forecasting and Social Change.<\/p>\r\n\r\n      <p>An academician by choice, Dr. Johny is known for his student-centric teaching approach, which seamlessly integrates theoretical foundations with real-world applications\u2014nurturing critical thinking, creativity, and effective decision-making among his students.<\/p>\r\n\r\n      <p>He firmly believes in values-driven leadership and holistic development, grounding his work in both wisdom and strategic insight. With over 20 years of experience in industry and academia, he has held diverse roles in Business Development, Consulting, Professor, Academic Coordinator Training, and Placement.<\/p>\r\n    <\/div>\r\n\r\n    <!-- PUBLICATIONS -->\r\n    <h3 class=\"prof-dj-section-title\"><span>\ud83d\udccc<\/span> Selected Publications<\/h3>\r\n    <div class=\"prof-dj-cards\">\r\n\r\n      <div class=\"prof-dj-card\">\r\n        <div class=\"prof-dj-card-icon\">\ud83d\udcd8<\/div>\r\n        Exploring the role of experience intensification autobiographical memory and nostalgia in the relationship between experience and behavioural intention. Annals of Leisure Research, 26(1), pp.162-182.\r\n      <\/div>\r\n\r\n      <div class=\"prof-dj-card\">\r\n        <div class=\"prof-dj-card-icon\">\ud83d\udcd7<\/div>\r\n        From focus to flourish: harnessing promotion focus and polychronicity in business. Kybernetes (2025)\r\n      <\/div>\r\n\r\n      <div class=\"prof-dj-card\">\r\n        <div class=\"prof-dj-card-icon\">\ud83d\udcd9<\/div>\r\n        Exploring the role of experience, experience intensification on autobiographical memory and nostalgia and behavioural intention-a theory driven approach. International Journal of Business Excellence, 25(2), pp.162-177.\r\n      <\/div>\r\n\r\n      <div class=\"prof-dj-card\">\r\n        <div class=\"prof-dj-card-icon\">\ud83d\udcd5<\/div>\r\n        Sustainability of Multi-Echelon Supply Chain: Bibliometric and Content Analyses of Published Papers. South Asian Journal of Management, 30(5), pp.132-165.\r\n      <\/div>\r\n\r\n    <\/div>\r\n\r\n  <\/div>\r\n<\/section>\r\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>S. Christina Sheela A dedicated academic and finance professional with 23 years of extensive experience spanning industry practice and academic instruction, specializing in Finance and Accounting. Expertise Accounting, Financial Management, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-5586","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.gsb.ac.in\/home\/wp-json\/wp\/v2\/pages\/5586","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gsb.ac.in\/home\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.gsb.ac.in\/home\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.gsb.ac.in\/home\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gsb.ac.in\/home\/wp-json\/wp\/v2\/comments?post=5586"}],"version-history":[{"count":19,"href":"https:\/\/www.gsb.ac.in\/home\/wp-json\/wp\/v2\/pages\/5586\/revisions"}],"predecessor-version":[{"id":7541,"href":"https:\/\/www.gsb.ac.in\/home\/wp-json\/wp\/v2\/pages\/5586\/revisions\/7541"}],"wp:attachment":[{"href":"https:\/\/www.gsb.ac.in\/home\/wp-json\/wp\/v2\/media?parent=5586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}