{"id":5654,"date":"2025-11-10T11:04:53","date_gmt":"2025-11-10T11:04:53","guid":{"rendered":"https:\/\/yellow-narwhal-404528.hostingersite.com\/?page_id=5654"},"modified":"2025-11-10T11:37:28","modified_gmt":"2025-11-10T11:37:28","slug":"s-mathew-divakar","status":"publish","type":"page","link":"https:\/\/www.gsb.ac.in\/home\/s-mathew-divakar\/","title":{"rendered":"S. Mathew Divakar"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"5654\" class=\"elementor elementor-5654\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-10d0456 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"10d0456\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f7ed65\" data-id=\"4f7ed65\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c9a2512 elementor-widget__width-auto animated-fast elementor-widget elementor-widget-heading\" data-id=\"c9a2512\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:500}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">S. Mathew Divakar<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5f11de3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5f11de3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1c487f0\" data-id=\"1c487f0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-948aeba elementor-widget elementor-widget-image\" data-id=\"948aeba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/www.gsb.ac.in\/home\/wp-content\/uploads\/2025\/11\/Mathew-Divakar.jpg\" class=\"attachment-large size-large wp-image-5661\" alt=\"\" srcset=\"https:\/\/www.gsb.ac.in\/home\/wp-content\/uploads\/2025\/11\/Mathew-Divakar.jpg 866w, https:\/\/www.gsb.ac.in\/home\/wp-content\/uploads\/2025\/11\/Mathew-Divakar-300x300.jpg 300w, https:\/\/www.gsb.ac.in\/home\/wp-content\/uploads\/2025\/11\/Mathew-Divakar-150x150.jpg 150w, https:\/\/www.gsb.ac.in\/home\/wp-content\/uploads\/2025\/11\/Mathew-Divakar-768x768.jpg 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f011ccf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f011ccf\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5a5a907\" data-id=\"5a5a907\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34906d3 elementor-widget elementor-widget-icon-box\" data-id=\"34906d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tAssistant Professor with over 10 years of academic and industry experience, including roles at TCS and Infosys. 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Ethos\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c3bdd5 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"0c3bdd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-sink\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Layer_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 100 100\" style=\"enable-background:new 0 0 100 100;\" xml:space=\"preserve\"><g>\t<path d=\"M79.7,76.8c0.6,0.7,1.1,1.4,1.7,2.1c0.5-0.4,0.9-0.7,1.3-1c1.1-0.7,2.4-0.6,3.2,0.4c2.9,3.6,5.8,7.3,8.6,11  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c4.9,0,9.8,0,14.7,0c0.3,0,0.5,0,0.8,0c0.8,0.1,1.3,0.6,1.3,1.4c0,0.7-0.4,1.3-1.1,1.4c-0.3,0.1-0.7,0.1-1,0.1  C57.7,33,55.2,33,52.7,33z\"><\/path>\t<path d=\"M78.9,63.4c0,7.2-5.8,13-13,13c-7.2,0-13-5.8-13-13c0-7.2,5.8-13,13-13C73.1,50.4,78.9,56.2,78.9,63.4z M65.9,53.3  c-5.6,0-10.1,4.5-10.1,10c0,5.6,4.4,10.1,10,10.2c5.7,0,10.2-4.4,10.2-10C76,57.8,71.6,53.3,65.9,53.3z\"><\/path>\t<path d=\"M66,55.6c3.7,0.1,6.8,2.5,7.6,5.7c0.3,1,0,1.8-0.8,2c-0.9,0.3-1.6-0.1-2-1.2c-0.7-2.2-2.2-3.5-4.4-3.6  c-0.5,0-1,0.1-1.4,0.1c-0.9,0-1.5-0.4-1.6-1.2c-0.1-0.8,0.4-1.5,1.2-1.6C65.1,55.7,65.7,55.6,66,55.6z\"><\/path><\/g><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tResearch\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tBanking Technologies, fintech Investment in Indian Banking system\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b775808\" data-id=\"b775808\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d278f0d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d278f0d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4e66645\" data-id=\"4e66645\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8689a63 elementor-widget elementor-widget-heading\" data-id=\"8689a63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">S. Mathew Divakar<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0885458 elementor-widget elementor-widget-heading\" data-id=\"0885458\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Assistant Professor in Finance<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33ddff7 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"33ddff7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"mailto:mathewdivakar@gsb.co.in\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-envelope-open-text\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M176 216h160c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16H176c-8.84 0-16 7.16-16 16v16c0 8.84 7.16 16 16 16zm-16 80c0 8.84 7.16 16 16 16h160c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16H176c-8.84 0-16 7.16-16 16v16zm96 121.13c-16.42 0-32.84-5.06-46.86-15.19L0 250.86V464c0 26.51 21.49 48 48 48h416c26.51 0 48-21.49 48-48V250.86L302.86 401.94c-14.02 10.12-30.44 15.19-46.86 15.19zm237.61-254.18c-8.85-6.94-17.24-13.47-29.61-22.81V96c0-26.51-21.49-48-48-48h-77.55c-3.04-2.2-5.87-4.26-9.04-6.56C312.6 29.17 279.2-.35 256 0c-23.2-.35-56.59 29.17-73.41 41.44-3.17 2.3-6 4.36-9.04 6.56H96c-26.51 0-48 21.49-48 48v44.14c-12.37 9.33-20.76 15.87-29.61 22.81A47.995 47.995 0 0 0 0 200.72v10.65l96 69.35V96h320v184.72l96-69.35v-10.65c0-14.74-6.78-28.67-18.39-37.77z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">mathewdivakar@gsb.co.in<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"tel:8667487559\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-phone-square-alt\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M400 32H48A48 48 0 0 0 0 80v352a48 48 0 0 0 48 48h352a48 48 0 0 0 48-48V80a48 48 0 0 0-48-48zm-16.39 307.37l-15 65A15 15 0 0 1 354 416C194 416 64 286.29 64 126a15.7 15.7 0 0 1 11.63-14.61l65-15A18.23 18.23 0 0 1 144 96a16.27 16.27 0 0 1 13.79 9.09l30 70A17.9 17.9 0 0 1 189 181a17 17 0 0 1-5.5 11.61l-37.89 31a231.91 231.91 0 0 0 110.78 110.78l31-37.89A17 17 0 0 1 299 291a17.85 17.85 0 0 1 5.91 1.21l70 30A16.25 16.25 0 0 1 384 336a17.41 17.41 0 0 1-.39 3.37z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">8667487559<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-24c4763 elementor-tabs-view-horizontal elementor-widget elementor-widget-tabs\" data-id=\"24c4763\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tabs.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-tabs\">\n\t\t\t<div class=\"elementor-tabs-wrapper\" role=\"tablist\" >\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-3851\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-3851\" aria-expanded=\"false\">About Mathew Divakar<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-3852\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-3852\" aria-expanded=\"false\">Selected Publications<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-tabs-content-wrapper\" role=\"tablist\" aria-orientation=\"vertical\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-3851\" aria-expanded=\"false\">About Mathew Divakar<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-3851\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-3851\" tabindex=\"0\" hidden=\"false\"><p>Mathew Divakar is an Assistant Professor with over ten years of combined experience in academia and the IT industry. Before entering academics, he worked with leading IT organizations such as Tata Consultancy Services (TCS) and Infosys, gaining valuable exposure to the IT Enabled Services (ITES) sector. His industry experience brings a practical perspective to his teaching, helping students connect theoretical concepts with real-world applications.<\/p><p>He is currently pursuing his Ph.D. in Finance at the National Institute of Technology (NIT), Trichy. His research focuses on banking technologies, fintech investments, and the digital transformation of the Indian banking system. His academic interests include digital technology, information technology services, and financial innovation.<\/p><p>Mr. Mathew Divakar is passionate about student development and has conducted several workshops and training programs on soft skills, interpersonal communication, and fintech awareness. He actively engages students in skill-building and technology-driven learning experiences. Beyond the classroom, he takes keen interest in sports, social outreach, and community engagement activities, promoting holistic growth among students..<\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-3852\" aria-expanded=\"false\">Selected Publications<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-3852\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-3852\" tabindex=\"0\" hidden=\"hidden\"><p><strong>Cryptocurrencies and Financial Markets:<\/strong> Assessing Volatility, Risk, and Regulation. \u2013 Scopus<\/p><p><strong>Role of economic analysis for firms in long-term sustainability:<\/strong> An empirical study . \u2013 Scopus<\/p><p>Impact On Learner&#8217;s Satisfaction In Blended Learning Carried Out By Mba Students In Business School. \u2013 Scopus<\/p><h5>Book\/Chapter Publications<\/h5><p>Business Management &#8211; Principles, Practices and Strategies &#8211; Infinity Publications<\/p><h5>Trainings Undergone<\/h5><p>FDP on Financial Modelling &#8211; Loyola Institute of Business Administration<\/p><p>Statistical Analysis for Business Research &#8211; Pondichery Unniversity<\/p><p>Workshop on Business Analytics &amp; its implications using R &#8211; NIT \u2013 Trichy<\/p><p>Research Colloquium on Business and Social Sciences &#8211; NIT \u2013 Trichy<\/p><p>FDP on Publishing in Scopus Indexed journals &#8211; CMS Business School &#8211; Jain<\/p><p>FDP on Training tomorrow&#8217;s Teachers &#8211; NIT &#8211; Trichy<\/p><p>FDP on Data Mining and Data Analytics &#8211; NIT &#8211; Trichy<\/p><p>Workshop on Data Analysis using SPSS &#8211; NIT \u2013 Trichy<\/p><h5>Areas of Interest<\/h5><p>Finance, Entrepreneurship, Digital Transformation, Banking Industry, soft skill and interpersonal relationship skills<\/p><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-92cdbfc elementor-section-content-middle elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"92cdbfc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-17f604b\" data-id=\"17f604b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fdf0d6f elementor-widget elementor-widget-image\" data-id=\"fdf0d6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"570\" height=\"350\" src=\"https:\/\/www.gsb.ac.in\/home\/wp-content\/uploads\/2025\/10\/Image1.png\" class=\"attachment-large size-large wp-image-5293\" alt=\"\" srcset=\"https:\/\/www.gsb.ac.in\/home\/wp-content\/uploads\/2025\/10\/Image1.png 570w, https:\/\/www.gsb.ac.in\/home\/wp-content\/uploads\/2025\/10\/Image1-300x184.png 300w\" sizes=\"(max-width: 570px) 100vw, 570px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-747bd33\" data-id=\"747bd33\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ca1c7d3 elementor-widget elementor-widget-heading\" data-id=\"ca1c7d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">B. Issac Johny., Ph.D<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d967706 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"d967706\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-book-open\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M542.22 32.05c-54.8 3.11-163.72 14.43-230.96 55.59-4.64 2.84-7.27 7.89-7.27 13.17v363.87c0 11.55 12.63 18.85 23.28 13.49 69.18-34.82 169.23-44.32 218.7-46.92 16.89-.89 30.02-14.43 30.02-30.66V62.75c.01-17.71-15.35-31.74-33.77-30.7zM264.73 87.64C197.5 46.48 88.58 35.17 33.78 32.05 15.36 31.01 0 45.04 0 62.75V400.6c0 16.24 13.13 29.78 30.02 30.66 49.49 2.6 149.59 12.11 218.77 46.95 10.62 5.35 23.21-1.94 23.21-13.46V100.63c0-5.29-2.62-10.14-7.27-12.99z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Associate Professor of Marketing<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"mailto:issacjohny@gsb.co.in\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-envelope-open-text\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M176 216h160c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16H176c-8.84 0-16 7.16-16 16v16c0 8.84 7.16 16 16 16zm-16 80c0 8.84 7.16 16 16 16h160c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16H176c-8.84 0-16 7.16-16 16v16zm96 121.13c-16.42 0-32.84-5.06-46.86-15.19L0 250.86V464c0 26.51 21.49 48 48 48h416c26.51 0 48-21.49 48-48V250.86L302.86 401.94c-14.02 10.12-30.44 15.19-46.86 15.19zm237.61-254.18c-8.85-6.94-17.24-13.47-29.61-22.81V96c0-26.51-21.49-48-48-48h-77.55c-3.04-2.2-5.87-4.26-9.04-6.56C312.6 29.17 279.2-.35 256 0c-23.2-.35-56.59 29.17-73.41 41.44-3.17 2.3-6 4.36-9.04 6.56H96c-26.51 0-48 21.49-48 48v44.14c-12.37 9.33-20.76 15.87-29.61 22.81A47.995 47.995 0 0 0 0 200.72v10.65l96 69.35V96h320v184.72l96-69.35v-10.65c0-14.74-6.78-28.67-18.39-37.77z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">issacjohny@gsb.co.in<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"tel:7598660000\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-phone-square-alt\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M400 32H48A48 48 0 0 0 0 80v352a48 48 0 0 0 48 48h352a48 48 0 0 0 48-48V80a48 48 0 0 0-48-48zm-16.39 307.37l-15 65A15 15 0 0 1 354 416C194 416 64 286.29 64 126a15.7 15.7 0 0 1 11.63-14.61l65-15A18.23 18.23 0 0 1 144 96a16.27 16.27 0 0 1 13.79 9.09l30 70A17.9 17.9 0 0 1 189 181a17 17 0 0 1-5.5 11.61l-37.89 31a231.91 231.91 0 0 0 110.78 110.78l31-37.89A17 17 0 0 1 299 291a17.85 17.85 0 0 1 5.91 1.21l70 30A16.25 16.25 0 0 1 384 336a17.41 17.41 0 0 1-.39 3.37z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">7598660000<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f0515e2 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f0515e2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b8fe42e\" data-id=\"b8fe42e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0249f2e elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0249f2e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ced01cd\" data-id=\"ced01cd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-956250b elementor-widget elementor-widget-icon-box\" data-id=\"956250b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tA techno-commercial executive turned Professor of Marketing, dedicated to mentoring and leading the academic and professional fraternity toward career advancement for the past two decades.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-pa-eq-height=\"{&quot;targetType&quot;:&quot;widget&quot;,&quot;target&quot;:[&quot;.elementor-widget-icon-box .elementor-widget-container&quot;],&quot;trigger&quot;:&quot;load&quot;,&quot;enableOn&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-5d0fbe3 elementor-section-content-middle premium-equal-height-yes elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5d0fbe3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;premium_eq_height_switcher&quot;:&quot;yes&quot;,&quot;premium_eq_height_target&quot;:[&quot;.elementor-widget-icon-box .elementor-widget-container&quot;]}\">\n\t\t\t\t\t\t<div class=\"elementor-container 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class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tCourse\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tServices Marketing, Business Research Methods, Consumer Behavior, Enterprise Resource Planning\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-164389c\" data-id=\"164389c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f3d99e elementor-view-stacked elementor-shape-circle elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"9f3d99e\" data-element_type=\"widget\" data-e-type=\"widget\" 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c-5.6,0-10.1,4.5-10.1,10c0,5.6,4.4,10.1,10,10.2c5.7,0,10.2-4.4,10.2-10C76,57.8,71.6,53.3,65.9,53.3z\"><\/path>\t<path d=\"M66,55.6c3.7,0.1,6.8,2.5,7.6,5.7c0.3,1,0,1.8-0.8,2c-0.9,0.3-1.6-0.1-2-1.2c-0.7-2.2-2.2-3.5-4.4-3.6  c-0.5,0-1,0.1-1.4,0.1c-0.9,0-1.5-0.4-1.6-1.2c-0.1-0.8,0.4-1.5,1.2-1.6C65.1,55.7,65.7,55.6,66,55.6z\"><\/path><\/g><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tResearch\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tCyber Psychology, Consumer Psychology, Organizational Psychology\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5569715 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5569715\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a7556e\" data-id=\"2a7556e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8703f4f elementor-widget elementor-widget-html\" data-id=\"8703f4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\r\n\/* UNIQUE, SAFE CLASSES *\/\r\n.prof-dj-wrapper {\r\n}\r\n\r\n.prof-dj-container {\r\n  max-width: 1100px;\r\n  margin: auto;\r\n  background: #ffffff;\r\n  border-radius: 18px;\r\n  padding: 50px;\r\n  box-shadow: 0 12px 30px rgba(0,0,0,0.08);\r\n  border: 1px solid #eaeef5;\r\n  position: relative;\r\n  overflow: hidden;\r\n}\r\n\r\n\/* Header *\/\r\n.prof-dj-header {\r\n  text-align: center;\r\n  margin-bottom: 40px;\r\n}\r\n\r\n.prof-dj-avatar {\r\n  width: 90px;\r\n  height: 90px;\r\n  margin: auto;\r\n  background: #005aac;\r\n  border-radius: 50%;\r\n  display:flex;\r\n  justify-content:center;\r\n  align-items:center;\r\n  font-size:44px;\r\n  color:#fff;\r\n  box-shadow:0 0 20px rgba(0,90,172,0.4);\r\n  animation: glowpulse 2.2s infinite ease-in-out;\r\n}\r\n\r\n.prof-dj-header h2 {\r\n  margin-top: 15px;\r\n  font-size: 2.6rem;\r\n  font-weight: 700;\r\n  color: #0d2a4c;\r\n}\r\n\r\n.prof-dj-subtitle {\r\n  font-size: 1.15rem;\r\n  color: #44607f;\r\n}\r\n\r\n\/* Highlight bar *\/\r\n.prof-dj-highlightbar {\r\n  width: 6px;\r\n  height: 100%;\r\n  background: #aa0c0d !important;\r\n  border-radius: 5px;\r\n  position: absolute;\r\n  left: -12px;\r\n  top: 0;\r\n  animation: slideGlow 3s infinite;\r\n}\r\n\r\n.prof-dj-content {\r\n  position: relative;\r\n  padding-left: 25px;\r\n}\r\n\r\n.prof-dj-content p {\r\n  color: #39557e;\r\n  margin-bottom: 16px;\r\n  text-align: justify;\r\n}\r\n\r\n\/* Section Title *\/\r\n.prof-dj-section-title {\r\n  font-size: 1.9rem;\r\n  font-weight: 600;\r\n  color: #083b6a;\r\n  display: flex;\r\n  align-items: center;\r\n  margin: 45px 0 22px 0;\r\n}\r\n\r\n.prof-dj-section-title span {\r\n  margin-right: 10px;\r\n  font-size: 1.9rem;\r\n  animation: float 2.3s infinite ease-in-out;\r\n}\r\n\r\n\/* Publication Cards *\/\r\n.prof-dj-cards {\r\n  display: grid;\r\n  gap: 20px;\r\n}\r\n\r\n.prof-dj-card {\r\n  background: #f7fbff;\r\n  border-left: 6px solid #0a5ab7;\r\n  border-radius: 12px;\r\n  padding: 18px 20px 18px 55px;\r\n  position: relative;\r\n  font-size: 0.98rem;\r\nfont-family: 'Hind';\r\n  line-height: 1.55;\r\n  color: #39557e;\r\n  box-shadow: 0 5px 14px rgba(0,0,0,0.05);\r\n  transition: transform .2s, box-shadow .3s;\r\n}\r\n\r\n.prof-dj-card:hover {\r\n  transform: translateY(-5px);\r\n  box-shadow: 0 12px 22px rgba(0,0,0,0.08);\r\n}\r\n\r\n.prof-dj-card-icon {\r\n  position: absolute;\r\n  left: 15px;\r\n  font-size: 1.5rem;\r\n  animation: tilt 2s infinite ease-in-out;\r\n}\r\n\r\n\/* Animations *\/\r\n@keyframes float {\r\n  0%{ transform: translateY(0); }\r\n  50%{ transform: translateY(-6px); }\r\n  100%{ transform: translateY(0); }\r\n}\r\n\r\n@keyframes glowpulse {\r\n  0% { box-shadow: 0 0 6px rgba(0,90,172,0.4); }\r\n  50% { box-shadow: 0 0 20px rgba(0,90,172,0.7); }\r\n  100% { box-shadow: 0 0 6px rgba(0,90,172,0.4); }\r\n}\r\n\r\n@keyframes tilt {\r\n  0%{ transform: rotate(0deg); }\r\n  50%{ transform: rotate(4deg); }\r\n  100%{ transform: rotate(0deg); }\r\n}\r\n\r\n@keyframes slideGlow {\r\n  0%{ background:#0072e5; }\r\n  50%{ background:#00bfff; }\r\n  100%{ background:#0072e5; }\r\n}\r\n\r\n\/* Responsive *\/\r\n@media(max-width:768px){\r\n  .prof-dj-container {\r\n    padding: 30px;\r\n  }\r\n  .prof-dj-card { padding-left: 50px; }\r\n  \r\n  .prof-dj-header h2\r\n  {\r\n  font-size: 2rem;\r\n  }\r\n  \r\n  .prof-dj-subtitle {\r\n    font-size: 1.15rem;\r\n    color: #44607f;\r\n    line-height: 27px;\r\n    margin-top: 15px;\r\n}\r\n}\r\n\r\n<\/style>\r\n\r\n<section class=\"prof-dj-wrapper\">\r\n  <div class=\"prof-dj-container\">\r\n\r\n    <!-- HEADER -->\r\n    <div class=\"prof-dj-header\">\r\n      <div class=\"prof-dj-avatar\">\r\n        <span>\ud83c\udf93<\/span>\r\n      <\/div>\r\n      <h2>Dr. Issac Johny<\/h2>\r\n      <p class=\"prof-dj-subtitle\">Associate Professor in Marketing \u2013 Gnanam School of Business, Thanjavur<\/p>\r\n    <\/div>\r\n\r\n    <!-- BIO -->\r\n    <div class=\"prof-dj-content\">\r\n      <div class=\"prof-dj-highlightbar\"><\/div>\r\n      <p>Dr. Issac Johny is an accomplished academic and Associate Professor in Marketing at Gnanam School of Business, Thanjavur. With a Ph.D. in Marketing, his expertise lies in the areas of Consumer Behavior and Marketing Research. His academic journey reflects a strong commitment to teaching excellence, empirical research, and mentoring the next generation of management professionals. He has published many papers in International Journals of repute. He is the reviewer of Journal of Destination Marketing Management and Technolgy Forecasting and Social Change.<\/p>\r\n\r\n      <p>An academician by choice, Dr. Johny is known for his student-centric teaching approach, which seamlessly integrates theoretical foundations with real-world applications\u2014nurturing critical thinking, creativity, and effective decision-making among his students.<\/p>\r\n\r\n      <p>He firmly believes in values-driven leadership and holistic development, grounding his work in both wisdom and strategic insight. With over 20 years of experience in industry and academia, he has held diverse roles in Business Development, Consulting, Professor, Academic Coordinator Training, and Placement.<\/p>\r\n    <\/div>\r\n\r\n    <!-- PUBLICATIONS -->\r\n    <h3 class=\"prof-dj-section-title\"><span>\ud83d\udccc<\/span> Selected Publications<\/h3>\r\n    <div class=\"prof-dj-cards\">\r\n\r\n      <div class=\"prof-dj-card\">\r\n        <div class=\"prof-dj-card-icon\">\ud83d\udcd8<\/div>\r\n        Exploring the role of experience intensification autobiographical memory and nostalgia in the relationship between experience and behavioural intention. Annals of Leisure Research, 26(1), pp.162-182.\r\n      <\/div>\r\n\r\n      <div class=\"prof-dj-card\">\r\n        <div class=\"prof-dj-card-icon\">\ud83d\udcd7<\/div>\r\n        From focus to flourish: harnessing promotion focus and polychronicity in business. Kybernetes (2025)\r\n      <\/div>\r\n\r\n      <div class=\"prof-dj-card\">\r\n        <div class=\"prof-dj-card-icon\">\ud83d\udcd9<\/div>\r\n        Exploring the role of experience, experience intensification on autobiographical memory and nostalgia and behavioural intention-a theory driven approach. International Journal of Business Excellence, 25(2), pp.162-177.\r\n      <\/div>\r\n\r\n      <div class=\"prof-dj-card\">\r\n        <div class=\"prof-dj-card-icon\">\ud83d\udcd5<\/div>\r\n        Sustainability of Multi-Echelon Supply Chain: Bibliometric and Content Analyses of Published Papers. South Asian Journal of Management, 30(5), pp.132-165.\r\n      <\/div>\r\n\r\n    <\/div>\r\n\r\n  <\/div>\r\n<\/section>\r\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>S. Mathew Divakar Assistant Professor with over 10 years of academic and industry experience, including roles at TCS and Infosys. He is pursuing a Ph.D. in Finance at NIT Trichy, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-5654","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.gsb.ac.in\/home\/wp-json\/wp\/v2\/pages\/5654","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gsb.ac.in\/home\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.gsb.ac.in\/home\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.gsb.ac.in\/home\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gsb.ac.in\/home\/wp-json\/wp\/v2\/comments?post=5654"}],"version-history":[{"count":8,"href":"https:\/\/www.gsb.ac.in\/home\/wp-json\/wp\/v2\/pages\/5654\/revisions"}],"predecessor-version":[{"id":5678,"href":"https:\/\/www.gsb.ac.in\/home\/wp-json\/wp\/v2\/pages\/5654\/revisions\/5678"}],"wp:attachment":[{"href":"https:\/\/www.gsb.ac.in\/home\/wp-json\/wp\/v2\/media?parent=5654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}