{"id":5691,"date":"2025-11-24T08:35:24","date_gmt":"2025-11-24T08:35:24","guid":{"rendered":"https:\/\/yellow-narwhal-404528.hostingersite.com\/?page_id=5691"},"modified":"2025-11-24T08:45:01","modified_gmt":"2025-11-24T08:45:01","slug":"dr-v-moovendhan","status":"publish","type":"page","link":"https:\/\/www.gsb.ac.in\/home\/dr-v-moovendhan\/","title":{"rendered":"Dr. V. Moovendhan"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"5691\" class=\"elementor elementor-5691\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-10d0456 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"10d0456\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f7ed65\" data-id=\"4f7ed65\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c9a2512 elementor-widget__width-auto animated-fast elementor-widget elementor-widget-heading\" data-id=\"c9a2512\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:500}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Dr. V. Moovendhan<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5f11de3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5f11de3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1c487f0\" data-id=\"1c487f0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-948aeba elementor-widget elementor-widget-image\" data-id=\"948aeba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"633\" height=\"633\" src=\"https:\/\/www.gsb.ac.in\/home\/wp-content\/uploads\/2025\/11\/Screenshot-56.png\" class=\"attachment-large size-large wp-image-5697\" alt=\"\" srcset=\"https:\/\/www.gsb.ac.in\/home\/wp-content\/uploads\/2025\/11\/Screenshot-56.png 633w, https:\/\/www.gsb.ac.in\/home\/wp-content\/uploads\/2025\/11\/Screenshot-56-300x300.png 300w, https:\/\/www.gsb.ac.in\/home\/wp-content\/uploads\/2025\/11\/Screenshot-56-150x150.png 150w\" sizes=\"(max-width: 633px) 100vw, 633px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f011ccf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f011ccf\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5a5a907\" data-id=\"5a5a907\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34906d3 elementor-widget elementor-widget-icon-box\" data-id=\"34906d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tDr. V. Moovendhan is an industry professional turned academician with a wealth of experience in both industry and academia.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ff42c4 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"4ff42c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-sink\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Layer_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 100 100\" style=\"enable-background:new 0 0 100 100;\" xml:space=\"preserve\"><g>\t<path 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d=\"M39.7,39.9c0,2.1,0,4.3,0,6.4c0,2.4-1.6,4-4,4c-3.9,0-7.8,0-11.7,0c-2.3,0-4-1.6-4-3.9c-0.1-4.4,0-8.8,0-13.2  c0-2.3,1.7-3.9,4-3.9c3.9,0,7.9,0,11.8,0c2.3,0,3.9,1.6,4,3.9C39.7,35.5,39.7,37.7,39.7,39.9z M36.8,39.9c0-2.1,0-4.1,0-6.2  c0-1.2-0.2-1.5-1.4-1.5c-3.7,0-7.4,0-11.1,0c-1.1,0-1.4,0.3-1.4,1.4c0,4.1,0,8.3,0,12.4c0,1.1,0.3,1.4,1.4,1.4c3.7,0,7.5,0,11.2,0  c1,0,1.3-0.3,1.3-1.4C36.8,44.1,36.8,42,36.8,39.9z\"><\/path>\t<path d=\"M52.8,38.8c2.6,0,5.1,0,7.7,0c1.1,0,1.7,0.5,1.8,1.4c0,0.9-0.7,1.5-1.8,1.5c-5.2,0-10.4,0-15.6,0c-1.1,0-1.7-0.6-1.7-1.5  c0-0.9,0.6-1.4,1.7-1.4C47.6,38.8,50.2,38.8,52.8,38.8z\"><\/path>\t<path d=\"M52.7,33c-2.4,0-4.9,0-7.3,0c-0.4,0-0.7,0-1.1-0.1c-0.7-0.2-1.1-0.7-1-1.5c0.1-0.8,0.5-1.2,1.3-1.3c0.3,0,0.6,0,0.9,0  c4.9,0,9.8,0,14.7,0c0.3,0,0.5,0,0.8,0c0.8,0.1,1.3,0.6,1.3,1.4c0,0.7-0.4,1.3-1.1,1.4c-0.3,0.1-0.7,0.1-1,0.1  C57.7,33,55.2,33,52.7,33z\"><\/path>\t<path d=\"M78.9,63.4c0,7.2-5.8,13-13,13c-7.2,0-13-5.8-13-13c0-7.2,5.8-13,13-13C73.1,50.4,78.9,56.2,78.9,63.4z M65.9,53.3  c-5.6,0-10.1,4.5-10.1,10c0,5.6,4.4,10.1,10,10.2c5.7,0,10.2-4.4,10.2-10C76,57.8,71.6,53.3,65.9,53.3z\"><\/path>\t<path d=\"M66,55.6c3.7,0.1,6.8,2.5,7.6,5.7c0.3,1,0,1.8-0.8,2c-0.9,0.3-1.6-0.1-2-1.2c-0.7-2.2-2.2-3.5-4.4-3.6  c-0.5,0-1,0.1-1.4,0.1c-0.9,0-1.5-0.4-1.6-1.2c-0.1-0.8,0.4-1.5,1.2-1.6C65.1,55.7,65.7,55.6,66,55.6z\"><\/path><\/g><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tResearch\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tOrganizational Theory, Branding, Machine Learning\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b775808\" data-id=\"b775808\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d278f0d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d278f0d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4e66645\" data-id=\"4e66645\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8689a63 elementor-widget elementor-widget-heading\" data-id=\"8689a63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Dr. V. Moovendhan<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0885458 elementor-widget elementor-widget-heading\" data-id=\"0885458\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Dr. V. Moovendhan<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33ddff7 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"33ddff7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"mailto:Moovendhan@gsb.co.in\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-envelope-open-text\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M176 216h160c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16H176c-8.84 0-16 7.16-16 16v16c0 8.84 7.16 16 16 16zm-16 80c0 8.84 7.16 16 16 16h160c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16H176c-8.84 0-16 7.16-16 16v16zm96 121.13c-16.42 0-32.84-5.06-46.86-15.19L0 250.86V464c0 26.51 21.49 48 48 48h416c26.51 0 48-21.49 48-48V250.86L302.86 401.94c-14.02 10.12-30.44 15.19-46.86 15.19zm237.61-254.18c-8.85-6.94-17.24-13.47-29.61-22.81V96c0-26.51-21.49-48-48-48h-77.55c-3.04-2.2-5.87-4.26-9.04-6.56C312.6 29.17 279.2-.35 256 0c-23.2-.35-56.59 29.17-73.41 41.44-3.17 2.3-6 4.36-9.04 6.56H96c-26.51 0-48 21.49-48 48v44.14c-12.37 9.33-20.76 15.87-29.61 22.81A47.995 47.995 0 0 0 0 200.72v10.65l96 69.35V96h320v184.72l96-69.35v-10.65c0-14.74-6.78-28.67-18.39-37.77z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Moovendhan@gsb.co.in<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/04362-221102\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-phone-square-alt\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M400 32H48A48 48 0 0 0 0 80v352a48 48 0 0 0 48 48h352a48 48 0 0 0 48-48V80a48 48 0 0 0-48-48zm-16.39 307.37l-15 65A15 15 0 0 1 354 416C194 416 64 286.29 64 126a15.7 15.7 0 0 1 11.63-14.61l65-15A18.23 18.23 0 0 1 144 96a16.27 16.27 0 0 1 13.79 9.09l30 70A17.9 17.9 0 0 1 189 181a17 17 0 0 1-5.5 11.61l-37.89 31a231.91 231.91 0 0 0 110.78 110.78l31-37.89A17 17 0 0 1 299 291a17.85 17.85 0 0 1 5.91 1.21l70 30A16.25 16.25 0 0 1 384 336a17.41 17.41 0 0 1-.39 3.37z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">04362-221102<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-24c4763 elementor-tabs-view-horizontal elementor-widget elementor-widget-tabs\" data-id=\"24c4763\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tabs.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-tabs\">\n\t\t\t<div class=\"elementor-tabs-wrapper\" role=\"tablist\" >\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-3851\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-3851\" aria-expanded=\"false\">About Dr. V. Moovendhan<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-3852\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-3852\" aria-expanded=\"false\">Research articles Publication<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-tabs-content-wrapper\" role=\"tablist\" aria-orientation=\"vertical\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-3851\" aria-expanded=\"false\">About Dr. V. Moovendhan<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-3851\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-3851\" tabindex=\"0\" hidden=\"false\"><p><strong>Dr. V. Moovendhan<\/strong>\u00a0is an industry professional turned academician with a wealth of experience in both industry and academia. He is a Doctoral Fellow of the Indian Institute of Management Indore, specializing in Strategic Management. He also holds an M.Tech in Information Systems and Management from the International School of Information Management (ISiM), University of Mysore, Manasagangotri Campus, Mysore, and a PGDBM from Jagan Institute of Management Studies (JIMS), New Delhi.<\/p><p>In the past, he has taught at VIT School of Business, Vellore, and IFIM (JAGSOM), Bangalore. A seasoned researcher, he has published over 19 research articles in reputed peer-reviewed journals. His teaching interests include Strategic Management, Research Methodology, Entrepreneurship, and Business Analytics. His research interests lie in the areas of Organizational Theory, Branding, and the application of Machine Learning in Finance and Healthcare. A certified CISIM trainer and a visiting professor to IIFT-Kakinada.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-3852\" aria-expanded=\"false\">Research articles Publication<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-3852\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-3852\" tabindex=\"0\" hidden=\"hidden\">\n<ul>\n \t<li>Basu, S., Pereira, V., Sinha, P., Malik, A., &amp; Moovendhan, V. (2022). Esoteric governance mechanism and collective brand equity creation in confederated organizations: Evidence from an emerging economy. Journal of Business Research, 149, 217-230. (ABDC A, IF 10.99)<\/li>\n\n<li>Lathabhavan, R. Moovendhan V, (2023) Knowledge diffusion\u2013application association during the COVID-19 pandemic: investigating the role of technology intervention VINE Journal of Information and Knowledge Management Systems 53 (2), 232-247.( ABDC B)<\/li>\n\n \t<li>R Lathabhavan, Moovendhan v (2024) Examining the impact of digital leadership on data analytics capability and organisational performance in the Indian context Journal of Strategic Marketing, 1-16 ABDC A<\/li>\n\n \t<li>S Basu &amp; V. Moovendhan. (2017). Were Public Sector Banks victimized through AQR? Economic &amp; Political Weekly. LII (12),99-105 (Scopus) ABDC \u2018B\u2019<\/li>\n\n \t<li>Balwani &amp; Moovendhan V, et al, (2017). Impact of consumer sentiment index on equity market index: A study on Indian stock market. International Journal of Economic Research. Vol: 14 (15) Part 4, 85-91. (Scopus)<\/li>\n\n \t<li>Moovendhan &amp; Satish R (2019). Consumer\u2019s Risk Relieving Strategy towards Branded Food Outbreak: The case of Maggie Noodle\u2019s in India. International Journal of Indian Culture and Business Management. Vol: 18(4), 405-419 (Thomson Reuters-ESIC)<\/li>\n\n \t<li>A M Sakkthivel &amp; Moovendhan V (2020) Investigating the relationship between age and smart phone usage patterns: evidences from Indian smart phone users, International Journal of Business Excellence. 21(3), 394-409 (Scopus)<\/li>\n\n \t<li>Balwani &amp; Moovendhan V, et al, (2017). Impact of consumer sentiment index on equity market index: A study on Indian stock market. International Journal of Economic Research. Vol: 14 (15) Part 4, 85-91. (Scopus)<\/li>\n\n \t<li>Moovendhan, V., Kumar, S., Angadi, S., &amp; Dass, D. (2020). Will the Indian herbal toothpaste marketers survive against multinational FMCG companies? International Journal of Public Sector Performance Management, 6(6), 793-805. (SCOPUS)<\/li>\n\n \t<li>Narsimha, A., Moovendhan, V., &amp; Manoharan, M. (2021). Is Instagram an effective brand conversation platform? A study among young Instagram users in India. International Journal of Indian Culture and Business Management, 22(1), 53-65. (Thomson Reuters-ESIC)<\/li>\n\n \t<li>Moovendhan V, Githa Heggde, Shatakshi Agarwal, Moyukh Mukherjee .(2022), Improving the Route Effectiveness of the Intercity Bus Operators by Co-optation: A Data Envelopment Analysis, International Journal of Public Sector Performance Management, 9(3),273-283 ( SCOPUS)<\/li>\n\n \t<li>Sakkthivel Annamalai Manickam, Moovendhan V , Examining the Mediation Effect of Exogenous Variables over Brand Switching Behavior: Evidences from Indian Women Consumers. International Journal of Business Excellence 31 (4), 500-520 (SCOPUS)<\/li>\n\n \t<li>Kundu, G. K., Moovendhan,. V., &amp; Wankhade, N. G. (2023). Modeling the enablers of AACSB implementation in business schools: ISM-Fuzzy MICMAC analysis. Journal of Applied Research in Higher Education. (SCOPUS &amp; Web of Science)<\/li>\n\n \t<li>Sakkthivel Annamalai Manickam, Gouher Ahmed, Moovendhan V, Ramu N, A Cross-sectional Study of Mall Shopping Behavior of Women Consumers in United Arab Emirates and India: An Empirical Study. International Journal of Business Excellence, (2025), 36, 225-249<\/li>\n\n \t<li>M Dugar, TD Humnekar, V Moovendhan ( 2024) Analyzing Pre-and Post-Pandemic Housing Market Trends in India: A Quasi-Experimental Approach Using ITS and Panel Data Analysis. International Real Estate Review 27 (3) ( ABDC C, SCOPUS)<\/li>\n\n \t<li>J Padmanabhan, V Agrawal, V Moovendhan (2024) Unlocking subsidiary performance: exploring the impact of subsidiary TMT composition, PCN tenure and subsidiary age South Asian Journal of Business Studies 13 (4), 603-615 ( ABC C, SCOPUS)<\/li>\n\n \t<li>Moovendhan V, GK Kundu, P Gaur, GM Sharma ( 2024) Analyzing the impact of service quality on public transport performance: A panel data analysis with an online recommendation system , European Transport-Trasporti Europei , 96(1) ( ABDC C, SCOPUS)<\/li>\n\n<li>M Chandrasekhar S, Moovendhan V System and Method to Provide Information Pertaining To Credit Rating Transitions Of One Or More Corporate In Real-Time\/Near Real Time IN Patent App. 201,741,040,316 ( Granted from IPO)<\/li>\n<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-92cdbfc elementor-section-content-middle elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"92cdbfc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-17f604b\" data-id=\"17f604b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fdf0d6f elementor-widget elementor-widget-image\" data-id=\"fdf0d6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"570\" height=\"350\" src=\"https:\/\/www.gsb.ac.in\/home\/wp-content\/uploads\/2025\/10\/Image1.png\" class=\"attachment-large size-large wp-image-5293\" alt=\"\" srcset=\"https:\/\/www.gsb.ac.in\/home\/wp-content\/uploads\/2025\/10\/Image1.png 570w, https:\/\/www.gsb.ac.in\/home\/wp-content\/uploads\/2025\/10\/Image1-300x184.png 300w\" sizes=\"(max-width: 570px) 100vw, 570px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-747bd33\" data-id=\"747bd33\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ca1c7d3 elementor-widget elementor-widget-heading\" data-id=\"ca1c7d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">B. Issac Johny., Ph.D<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d967706 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"d967706\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-book-open\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M542.22 32.05c-54.8 3.11-163.72 14.43-230.96 55.59-4.64 2.84-7.27 7.89-7.27 13.17v363.87c0 11.55 12.63 18.85 23.28 13.49 69.18-34.82 169.23-44.32 218.7-46.92 16.89-.89 30.02-14.43 30.02-30.66V62.75c.01-17.71-15.35-31.74-33.77-30.7zM264.73 87.64C197.5 46.48 88.58 35.17 33.78 32.05 15.36 31.01 0 45.04 0 62.75V400.6c0 16.24 13.13 29.78 30.02 30.66 49.49 2.6 149.59 12.11 218.77 46.95 10.62 5.35 23.21-1.94 23.21-13.46V100.63c0-5.29-2.62-10.14-7.27-12.99z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Associate Professor of Marketing<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"mailto:issacjohny@gsb.co.in\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-envelope-open-text\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M176 216h160c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16H176c-8.84 0-16 7.16-16 16v16c0 8.84 7.16 16 16 16zm-16 80c0 8.84 7.16 16 16 16h160c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16H176c-8.84 0-16 7.16-16 16v16zm96 121.13c-16.42 0-32.84-5.06-46.86-15.19L0 250.86V464c0 26.51 21.49 48 48 48h416c26.51 0 48-21.49 48-48V250.86L302.86 401.94c-14.02 10.12-30.44 15.19-46.86 15.19zm237.61-254.18c-8.85-6.94-17.24-13.47-29.61-22.81V96c0-26.51-21.49-48-48-48h-77.55c-3.04-2.2-5.87-4.26-9.04-6.56C312.6 29.17 279.2-.35 256 0c-23.2-.35-56.59 29.17-73.41 41.44-3.17 2.3-6 4.36-9.04 6.56H96c-26.51 0-48 21.49-48 48v44.14c-12.37 9.33-20.76 15.87-29.61 22.81A47.995 47.995 0 0 0 0 200.72v10.65l96 69.35V96h320v184.72l96-69.35v-10.65c0-14.74-6.78-28.67-18.39-37.77z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">issacjohny@gsb.co.in<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"tel:7598660000\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-phone-square-alt\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M400 32H48A48 48 0 0 0 0 80v352a48 48 0 0 0 48 48h352a48 48 0 0 0 48-48V80a48 48 0 0 0-48-48zm-16.39 307.37l-15 65A15 15 0 0 1 354 416C194 416 64 286.29 64 126a15.7 15.7 0 0 1 11.63-14.61l65-15A18.23 18.23 0 0 1 144 96a16.27 16.27 0 0 1 13.79 9.09l30 70A17.9 17.9 0 0 1 189 181a17 17 0 0 1-5.5 11.61l-37.89 31a231.91 231.91 0 0 0 110.78 110.78l31-37.89A17 17 0 0 1 299 291a17.85 17.85 0 0 1 5.91 1.21l70 30A16.25 16.25 0 0 1 384 336a17.41 17.41 0 0 1-.39 3.37z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">7598660000<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f0515e2 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f0515e2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b8fe42e\" data-id=\"b8fe42e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0249f2e elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0249f2e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ced01cd\" data-id=\"ced01cd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-956250b elementor-widget elementor-widget-icon-box\" data-id=\"956250b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tA techno-commercial executive turned Professor of Marketing, dedicated to mentoring and leading the academic and professional fraternity toward career advancement for the past two decades.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-pa-eq-height=\"{&quot;targetType&quot;:&quot;widget&quot;,&quot;target&quot;:[&quot;.elementor-widget-icon-box .elementor-widget-container&quot;],&quot;trigger&quot;:&quot;load&quot;,&quot;enableOn&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-5d0fbe3 elementor-section-content-middle premium-equal-height-yes elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5d0fbe3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;premium_eq_height_switcher&quot;:&quot;yes&quot;,&quot;premium_eq_height_target&quot;:[&quot;.elementor-widget-icon-box .elementor-widget-container&quot;]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-5ca0de7\" data-id=\"5ca0de7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20366a6 elementor-view-stacked elementor-shape-circle elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"20366a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-sink\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Layer_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 100 100\" style=\"enable-background:new 0 0 100 100;\" xml:space=\"preserve\"><g>\t<path d=\"M22.7,86.1c2-9.9,7.7-16.5,17.3-20C35.9,63,33.8,59,34.1,54c0.2-3.6,1.8-6.6,4.4-9c5.4-4.9,13.6-4.5,18.6,0.7  c4.8,5,5.7,14.6-2.1,20.5c4.5,1.5,8.3,3.9,11.4,7.5c3.1,3.6,5,7.7,5.8,12.5c0.7-0.6,1.3-1.1,1.8-1.6c9.4-9.4,13.2-20.7,11.4-33.9  c-0.2-1.3,0.3-2.1,1.3-2.3c1-0.2,1.8,0.5,2,1.8c1.8,12.1-1,23-8.5,32.6C73.8,91,65.2,95.9,54.9,97.9c-1.5,0.3-2.5-0.5-2.4-1.8  c0.1-1,0.8-1.4,1.7-1.5c4.5-0.8,8.7-2.3,12.6-4.6c2.8-1.7,2.6-0.8,1.9-4.2c-2.1-10.5-11.3-17.7-22.2-17.4  C36.2,68.7,27.4,76.6,25.9,87c-0.2,1,0,1.7,1,2.3c4.3,2.6,8.8,4.3,13.7,5.2c0.5,0.1,1.1,0.3,1.4,0.6c0.3,0.5,0.4,1.3,0.3,1.8  c-0.3,0.9-1.2,1.1-2,0.9c-2.5-0.6-5-1.1-7.3-2C18.4,90.2,9.5,79.6,6.3,64.3c-1-4.6-0.9-9.3-0.2-13.9c0-0.2,0.1-0.4,0.1-0.6  c0.2-1,1-1.6,1.9-1.5c0.9,0.2,1.4,1,1.4,2C9.3,53,8.9,55.6,9,58.2C9.5,69,13.8,78.1,21.8,85.4C22.1,85.6,22.3,85.8,22.7,86.1z   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c-1.5-0.2-2.5-0.7-3.2-2.2c-0.9-2.1-2-4.1-3.1-6.3c-0.3,0.5-0.5,0.8-0.6,1.1c-1,2-2,3.9-2.9,5.9c-0.4,0.8-0.9,1.2-1.7,1.3  c-1.3,0.2-2.7,0.4-4,0.6c-1.2,0.2-2.4,0.4-3.4,0.5c1.7,1.8,3.4,3.7,5.2,5.5c0.7,0.7,0.9,1.4,0.7,2.3C40.2,26.6,39.8,29.1,39.4,31.9  z\"><\/path>\t<path d=\"M7.4,41.6c0.4-2.3,0.8-4.8,1.3-7.3c0.1-0.7,0-1.2-0.5-1.7c-1.7-1.6-3.3-3.3-5-4.9c-0.6-0.6-1-1.2-0.8-2  c0.3-0.9,1-1.1,1.9-1.3c2.4-0.3,4.8-0.7,7.1-1.1c0.4-0.1,0.9-0.4,1.1-0.8c1.1-2.1,2.2-4.3,3.2-6.5c0.4-0.8,0.8-1.3,1.7-1.3  c0.9,0,1.4,0.5,1.7,1.3c1,2.2,2.1,4.3,3.2,6.5c0.2,0.3,0.7,0.7,1,0.8c2.3,0.4,4.7,0.7,7,1.1c0.9,0.1,1.7,0.3,2,1.3  c0.3,0.9-0.2,1.5-0.8,2.1c-1.7,1.6-3.3,3.2-5,4.8c-0.5,0.5-0.7,1-0.6,1.7c0.4,2.3,0.8,4.7,1.2,7c0.1,0.8,0.1,1.5-0.6,2  c-0.7,0.5-1.4,0.3-2.1,0c-2.2-1.1-4.3-2.3-6.5-3.4c-0.5-0.3-0.9-0.3-1.4,0c-2.2,1.2-4.4,2.4-6.7,3.5C8.6,44,7.3,43.2,7.4,41.6z   M11.3,38.9c1.6-0.9,3.1-1.5,4.4-2.4c1.1-0.7,2.1-0.7,3.2,0c1.4,0.8,2.9,1.5,4.4,2.3c-0.3-1.8-0.5-3.5-0.9-5.1  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c-5.6,0-10.1,4.5-10.1,10c0,5.6,4.4,10.1,10,10.2c5.7,0,10.2-4.4,10.2-10C76,57.8,71.6,53.3,65.9,53.3z\"><\/path>\t<path d=\"M66,55.6c3.7,0.1,6.8,2.5,7.6,5.7c0.3,1,0,1.8-0.8,2c-0.9,0.3-1.6-0.1-2-1.2c-0.7-2.2-2.2-3.5-4.4-3.6  c-0.5,0-1,0.1-1.4,0.1c-0.9,0-1.5-0.4-1.6-1.2c-0.1-0.8,0.4-1.5,1.2-1.6C65.1,55.7,65.7,55.6,66,55.6z\"><\/path><\/g><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tResearch\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tCyber Psychology, Consumer Psychology, Organizational Psychology\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5569715 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5569715\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a7556e\" data-id=\"2a7556e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8703f4f elementor-widget elementor-widget-html\" data-id=\"8703f4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\r\n\/* UNIQUE, SAFE CLASSES *\/\r\n.prof-dj-wrapper {\r\n}\r\n\r\n.prof-dj-container {\r\n  max-width: 1100px;\r\n  margin: auto;\r\n  background: #ffffff;\r\n  border-radius: 18px;\r\n  padding: 50px;\r\n  box-shadow: 0 12px 30px rgba(0,0,0,0.08);\r\n  border: 1px solid #eaeef5;\r\n  position: relative;\r\n  overflow: hidden;\r\n}\r\n\r\n\/* Header *\/\r\n.prof-dj-header {\r\n  text-align: center;\r\n  margin-bottom: 40px;\r\n}\r\n\r\n.prof-dj-avatar {\r\n  width: 90px;\r\n  height: 90px;\r\n  margin: auto;\r\n  background: #005aac;\r\n  border-radius: 50%;\r\n  display:flex;\r\n  justify-content:center;\r\n  align-items:center;\r\n  font-size:44px;\r\n  color:#fff;\r\n  box-shadow:0 0 20px rgba(0,90,172,0.4);\r\n  animation: glowpulse 2.2s infinite ease-in-out;\r\n}\r\n\r\n.prof-dj-header h2 {\r\n  margin-top: 15px;\r\n  font-size: 2.6rem;\r\n  font-weight: 700;\r\n  color: #0d2a4c;\r\n}\r\n\r\n.prof-dj-subtitle {\r\n  font-size: 1.15rem;\r\n  color: #44607f;\r\n}\r\n\r\n\/* Highlight bar *\/\r\n.prof-dj-highlightbar {\r\n  width: 6px;\r\n  height: 100%;\r\n  background: #aa0c0d !important;\r\n  border-radius: 5px;\r\n  position: absolute;\r\n  left: -12px;\r\n  top: 0;\r\n  animation: slideGlow 3s infinite;\r\n}\r\n\r\n.prof-dj-content {\r\n  position: relative;\r\n  padding-left: 25px;\r\n}\r\n\r\n.prof-dj-content p {\r\n  color: #39557e;\r\n  margin-bottom: 16px;\r\n  text-align: justify;\r\n}\r\n\r\n\/* Section Title *\/\r\n.prof-dj-section-title {\r\n  font-size: 1.9rem;\r\n  font-weight: 600;\r\n  color: #083b6a;\r\n  display: flex;\r\n  align-items: center;\r\n  margin: 45px 0 22px 0;\r\n}\r\n\r\n.prof-dj-section-title span {\r\n  margin-right: 10px;\r\n  font-size: 1.9rem;\r\n  animation: float 2.3s infinite ease-in-out;\r\n}\r\n\r\n\/* Publication Cards *\/\r\n.prof-dj-cards {\r\n  display: grid;\r\n  gap: 20px;\r\n}\r\n\r\n.prof-dj-card {\r\n  background: #f7fbff;\r\n  border-left: 6px solid #0a5ab7;\r\n  border-radius: 12px;\r\n  padding: 18px 20px 18px 55px;\r\n  position: relative;\r\n  font-size: 0.98rem;\r\nfont-family: 'Hind';\r\n  line-height: 1.55;\r\n  color: #39557e;\r\n  box-shadow: 0 5px 14px rgba(0,0,0,0.05);\r\n  transition: transform .2s, box-shadow .3s;\r\n}\r\n\r\n.prof-dj-card:hover {\r\n  transform: translateY(-5px);\r\n  box-shadow: 0 12px 22px rgba(0,0,0,0.08);\r\n}\r\n\r\n.prof-dj-card-icon {\r\n  position: absolute;\r\n  left: 15px;\r\n  font-size: 1.5rem;\r\n  animation: tilt 2s infinite ease-in-out;\r\n}\r\n\r\n\/* Animations *\/\r\n@keyframes float {\r\n  0%{ transform: translateY(0); }\r\n  50%{ transform: translateY(-6px); }\r\n  100%{ transform: translateY(0); }\r\n}\r\n\r\n@keyframes glowpulse {\r\n  0% { box-shadow: 0 0 6px rgba(0,90,172,0.4); }\r\n  50% { box-shadow: 0 0 20px rgba(0,90,172,0.7); }\r\n  100% { box-shadow: 0 0 6px rgba(0,90,172,0.4); }\r\n}\r\n\r\n@keyframes tilt {\r\n  0%{ transform: rotate(0deg); }\r\n  50%{ transform: rotate(4deg); }\r\n  100%{ transform: rotate(0deg); }\r\n}\r\n\r\n@keyframes slideGlow {\r\n  0%{ background:#0072e5; }\r\n  50%{ background:#00bfff; }\r\n  100%{ background:#0072e5; }\r\n}\r\n\r\n\/* Responsive *\/\r\n@media(max-width:768px){\r\n  .prof-dj-container {\r\n    padding: 30px;\r\n  }\r\n  .prof-dj-card { padding-left: 50px; }\r\n  \r\n  .prof-dj-header h2\r\n  {\r\n  font-size: 2rem;\r\n  }\r\n  \r\n  .prof-dj-subtitle {\r\n    font-size: 1.15rem;\r\n    color: #44607f;\r\n    line-height: 27px;\r\n    margin-top: 15px;\r\n}\r\n}\r\n\r\n<\/style>\r\n\r\n<section class=\"prof-dj-wrapper\">\r\n  <div class=\"prof-dj-container\">\r\n\r\n    <!-- HEADER -->\r\n    <div class=\"prof-dj-header\">\r\n      <div class=\"prof-dj-avatar\">\r\n        <span>\ud83c\udf93<\/span>\r\n      <\/div>\r\n      <h2>Dr. Issac Johny<\/h2>\r\n      <p class=\"prof-dj-subtitle\">Associate Professor in Marketing \u2013 Gnanam School of Business, Thanjavur<\/p>\r\n    <\/div>\r\n\r\n    <!-- BIO -->\r\n    <div class=\"prof-dj-content\">\r\n      <div class=\"prof-dj-highlightbar\"><\/div>\r\n      <p>Dr. Issac Johny is an accomplished academic and Associate Professor in Marketing at Gnanam School of Business, Thanjavur. With a Ph.D. in Marketing, his expertise lies in the areas of Consumer Behavior and Marketing Research. His academic journey reflects a strong commitment to teaching excellence, empirical research, and mentoring the next generation of management professionals. He has published many papers in International Journals of repute. He is the reviewer of Journal of Destination Marketing Management and Technolgy Forecasting and Social Change.<\/p>\r\n\r\n      <p>An academician by choice, Dr. Johny is known for his student-centric teaching approach, which seamlessly integrates theoretical foundations with real-world applications\u2014nurturing critical thinking, creativity, and effective decision-making among his students.<\/p>\r\n\r\n      <p>He firmly believes in values-driven leadership and holistic development, grounding his work in both wisdom and strategic insight. With over 20 years of experience in industry and academia, he has held diverse roles in Business Development, Consulting, Professor, Academic Coordinator Training, and Placement.<\/p>\r\n    <\/div>\r\n\r\n    <!-- PUBLICATIONS -->\r\n    <h3 class=\"prof-dj-section-title\"><span>\ud83d\udccc<\/span> Selected Publications<\/h3>\r\n    <div class=\"prof-dj-cards\">\r\n\r\n      <div class=\"prof-dj-card\">\r\n        <div class=\"prof-dj-card-icon\">\ud83d\udcd8<\/div>\r\n        Exploring the role of experience intensification autobiographical memory and nostalgia in the relationship between experience and behavioural intention. Annals of Leisure Research, 26(1), pp.162-182.\r\n      <\/div>\r\n\r\n      <div class=\"prof-dj-card\">\r\n        <div class=\"prof-dj-card-icon\">\ud83d\udcd7<\/div>\r\n        From focus to flourish: harnessing promotion focus and polychronicity in business. Kybernetes (2025)\r\n      <\/div>\r\n\r\n      <div class=\"prof-dj-card\">\r\n        <div class=\"prof-dj-card-icon\">\ud83d\udcd9<\/div>\r\n        Exploring the role of experience, experience intensification on autobiographical memory and nostalgia and behavioural intention-a theory driven approach. International Journal of Business Excellence, 25(2), pp.162-177.\r\n      <\/div>\r\n\r\n      <div class=\"prof-dj-card\">\r\n        <div class=\"prof-dj-card-icon\">\ud83d\udcd5<\/div>\r\n        Sustainability of Multi-Echelon Supply Chain: Bibliometric and Content Analyses of Published Papers. South Asian Journal of Management, 30(5), pp.132-165.\r\n      <\/div>\r\n\r\n    <\/div>\r\n\r\n  <\/div>\r\n<\/section>\r\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Dr. V. Moovendhan Dr. V. Moovendhan is an industry professional turned academician with a wealth of experience in both industry and academia. Expertise Strategy Course Strategic Management, Lean Startup Research [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-5691","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.gsb.ac.in\/home\/wp-json\/wp\/v2\/pages\/5691","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gsb.ac.in\/home\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.gsb.ac.in\/home\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.gsb.ac.in\/home\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gsb.ac.in\/home\/wp-json\/wp\/v2\/comments?post=5691"}],"version-history":[{"count":7,"href":"https:\/\/www.gsb.ac.in\/home\/wp-json\/wp\/v2\/pages\/5691\/revisions"}],"predecessor-version":[{"id":5703,"href":"https:\/\/www.gsb.ac.in\/home\/wp-json\/wp\/v2\/pages\/5691\/revisions\/5703"}],"wp:attachment":[{"href":"https:\/\/www.gsb.ac.in\/home\/wp-json\/wp\/v2\/media?parent=5691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}