Channel Management
“The distribution of wealth is just as important as its creation”
– William Hearst
Gnanam School of Business organized an event of “Alumni Interaction Programme on Channel Management” on 31st July 2021.The Guest Lecturer was Mr. P. Vaidhyanathan Assistant Manager, Watches& Accessories Titan Company Ltd. The main aim of this event is to know about the insights of the Channel Management.
He clearly explained about What is Channel Management? Types of Channels- Direct selling whole selling and retailing and importance of P’s- Product, Price, Place, Promotion in channel management and who can be the successful channel partner in terms of commercial, knowledge, man power and about Industry expectations from their employees with various examples in a detailed manner.
The students asked many interactive questions and the chief guest’s answers to the questions were new and it was helpful to understand their doubts and the students got a broad knowledge of Channel Management and the meeting came to an end filled with great knowledge.