Alumni Interaction Programme and Power Talk on “IT in Marketing”

The Alumni Interaction Programme held on 06-10-2022 was an insightful session aimed at bridging the gap between academia and industry, providing current students with valuable perspectives on the practical applications of their studies. The event featured a Power Talk on “IT in Marketing” by Ms. Hemappriya, an esteemed alumna from the Chanakyas Batch (2014-16) and Manager Business Analyst at Michelin India Private Limited.

Event Highlights:

1. Welcome Address: The session commenced with a warm welcome extended to all attendees, emphasizing the importance of alumni engagement in fostering learning and career development.
2. Introduction of Speaker: Ms. Hemappriya was introduced, highlighting her achievements since graduating from the institution and her expertise in the intersection of Information Technology and Marketing.
3. Power Talk on “IT in Marketing”: Ms. Hemappriya delivered an engaging presentation on the role of Information Technology in modern marketing strategies. She elucidated how technological advancements have revolutionized traditional marketing practices, enabling businesses to target and engage consumers more effectively. Ms. Hemappriya shared real-world examples from her experience at Michelin India Private Limited, illustrating how data analytics, artificial intelligence, and digital platforms are leveraged to enhance marketing campaigns and drive business growth.
4. Interactive Session: Following the presentation, an interactive Q&A session allowed attendees to seek clarification on key concepts and delve deeper into specific areas of interest. Ms. Hemappriya provided valuable insights and practical advice, addressing queries with clarity and depth.
5. Networking Opportunities: The event concluded with networking opportunities, enabling students to connect with Ms. Hemappriya and fellow alumni. This facilitated the exchange of ideas, experiences, and contact information, fostering a sense of community and professional collaboration.

The Alumni Interaction Programme and Power Talk by Ms. Hemappriya proved to be a resounding success, offering students valuable insights into the integration of Information Technology and Marketing in contemporary business practices. The event exemplified the significance of alumni engagement in enriching the educational experience and preparing students for the challenges of the professional world. We extend our sincere gratitude to Ms. Hemappriya for her invaluable contribution to the event and for sharing her expertise with the audience.