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S. Manikandan

Assistant Professor of Systems and Operations at GSB with over 10 years of academic and industry experience, specialising in Data Mining, Project Management, and Operations Research, with research interests in Machine Learning and Deep Learning.

Expertise

Data Analytics, Project Management, Machine Learning, Deep Learning, Lean Six Sigma (Green Belt)

Course

Quantitative Techniques, Project Management, Data Mining for Business Intelligence, Statistics

Research

Data Mining, Data Analytics, Supply Chain Management, Machine Learning

S. Manikandan

Assistant Professor, Quantitative Techniques & Analytics

B. Issac Johny., Ph.D

A techno-commercial executive turned Professor of Marketing, dedicated to mentoring and leading the academic and professional fraternity toward career advancement for the past two decades.

Expertise

Marketing Research, Social Media, Analytics, Digital Business

Course

Services Marketing, Business Research Methods, Consumer Behavior, Enterprise Resource Planning

Research

Cyber Psychology, Consumer Psychology, Organizational Psychology

🎓

Dr. Issac Johny

Associate Professor in Marketing – Gnanam School of Business, Thanjavur

Dr. Issac Johny is an accomplished academic and Associate Professor in Marketing at Gnanam School of Business, Thanjavur. With a Ph.D. in Marketing, his expertise lies in the areas of Consumer Behavior and Marketing Research. His academic journey reflects a strong commitment to teaching excellence, empirical research, and mentoring the next generation of management professionals. He has published many papers in International Journals of repute. He is the reviewer of Journal of Destination Marketing Management and Technolgy Forecasting and Social Change.

An academician by choice, Dr. Johny is known for his student-centric teaching approach, which seamlessly integrates theoretical foundations with real-world applications—nurturing critical thinking, creativity, and effective decision-making among his students.

He firmly believes in values-driven leadership and holistic development, grounding his work in both wisdom and strategic insight. With over 20 years of experience in industry and academia, he has held diverse roles in Business Development, Consulting, Professor, Academic Coordinator Training, and Placement.

📌 Selected Publications

📘
Exploring the role of experience intensification autobiographical memory and nostalgia in the relationship between experience and behavioural intention. Annals of Leisure Research, 26(1), pp.162-182.
📗
From focus to flourish: harnessing promotion focus and polychronicity in business. Kybernetes (2025)
📙
Exploring the role of experience, experience intensification on autobiographical memory and nostalgia and behavioural intention-a theory driven approach. International Journal of Business Excellence, 25(2), pp.162-177.
📕
Sustainability of Multi-Echelon Supply Chain: Bibliometric and Content Analyses of Published Papers. South Asian Journal of Management, 30(5), pp.132-165.