Power Talk on Ad-Strategies & Creative campaign

Gnanam School of Business (GSB) successfully organized an  Interaction Programme titled “Ad strategies and creative campaign” on February19,2026, at the GSB Auditorium. The programme was conducted as part of the Wings of Wisdom – Academic Year 2025–26 initiative, aimed at enhancing students’ marketing awareness and creative campaign through meaningful videos engagement.

Gnanam School of Business organized a power talk session on Advertising Strategies and Creative Campaigns as part of the academic learning initiative. The session aimed to provide students with practical insights into modern advertising techniques and communication.

Mr. Ajith Selvaraju shared his industry experience and explained the importance of creative thinking in advertising. He discussed how successful brands create impactful campaigns that capture customer attention and build strong brand identity.

He emphasized that advertising is not just about promoting a product but about telling a compelling story that connects emotionally with the audience. He also highlighted the role of digital marketing, social media campaigns, and consumer psychology in creating effective advertisements.

Learning Outcomes:

Students gained valuable knowledge about Strategic planning in advertising campaigns Importance of creativity and innovation in marketing, Understanding customer behavior and target audience, Role of digital platforms in modern advertising. The session was highly interactive and informative. Students learned how advertising strategies influence brand success and how creative campaigns can shape consumer perception.